ART AND DESIGN, Isabelle Weydert
A Fairtrade, ecological brand. The view of the Indian smiling women in the back is taking the attention of the passer.
This wall is telling the story of the brand ‘O my Bag’. The images represents all parts of the brand; the workers, the designers, the eco-leather, the factory,… The chosen materials are representing the ecological character of the brand.
A Fairtrade, ecological brand. The view of the Indian smiling women in the back is taking the attention of the passer.
O MY BAG shop
Design concept for a handbag store selling the bags of 'O MY BAG'.
​
'O MY BAG'is not just a brand of handbags,
it is a brand with a story,
made with respect for the environment and yet quality and stylish.
​
The handbags are designed in Amsterdam, which afterwards made in Kolkata, India; Fairtrade and ecologically.
The leather hides are also from Kolkatta and treated without harsh chemicals.
​
Moreover, O My Bag creates for the workers an healthy environment with supplies for medical expenses.
The shop in this design is therefore the reflection for what the brand is standing: an ecological and fair trade stylish product. Oh my bag believe that you as a consumer can change the world by choosing an ecological product. The story of O my bag is tolled by the images, materials, slogans an also by the final product itself.
Design of a display window for the exposition 'Michiel Coxie'(2013)
Design proposal for the display window in the office of Tourism of Flanders in Brussels. The window aims to promote the exhibition of Michiel Coxie in Leuven.
Michiel Coxie is called the Flemish Rafaël. The concept is based on the historical origin of his paintings: they are inspired by the ideals from the classical antiquity (classicism). Attention is drawn to the window by transparents of the original Greeks art works, moving over the reproductions of his major paintings.
A impression of dimensions and proportions.
The transparent image of the statue slides before and beside the painting of Coxie. The links of the clasic statue and the paintings is made by this images. All the information you will encounter on the back plate. A print of information like it is an old document.
A impression of dimensions and proportions.
Alienation of a part of the Body into a exhibition place and a negotiation place.
A impression of infinity by use of two Mirors who express how important the designer is.
Made in vectorworks
Alienation of a part of the Body into a exhibition place and a negotiation place.
Design of Jewelry Shop in Sint Hubertus Gallery, Brussels (2014)
Design concept for a jewelry store selling the jewels of the Belgium designer Nico Taymans.
The concept is based on Taymans' quote:'My jewelry is my second skin'.
Abstraction of a first skin is created by black leather covering enlarged arms and hands, that function as displays, seats and desks. The second skin is formed by the juwels exposed on the arms.
The use of giant mirrors, coating the smallest opposing walls, lead to mirroring of the leather structures carrying the magnificent jewels. This results in endless remodelling of the space and accentuation of the entire composition.
The structure of the lightning - its tubing following the fibrous shapes of the human body muscles - allows to light up each of the jewels.
[Click on imgae for more views]
Stand for a textile factory specialised in three divisions
​
Outside the textiles are seen through windows, illuminated by beneath, a magical atmosphere. The walls are printed with images of household objects to color with the right textile.
Three entrances of 2 meter wide invite you enter the commercial space. Where 2 big screens shows images of the applications of the three divisions. The space is divide in 3 divisions: tablecloths en sofas, curtains and sponge like materials for terry such as towels. Each division has two tablets with the catalogue of the fabrics and their specifications.
​
In the middle there is a space to chat, to drink coffee, take a cold drink out of the fridge, to throw the wast away ant to store books with textiles.
​
[Click on image for more views]
Curiosity, which textile could fill these drawn objects?
Big screens are showing the applications of divisions. Books are hidden in the cupboard.
Little tablets (catalogs) are integrated into each division.
Curiosity, which textile could fill these drawn objects?